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Jet is a behavioural scientist. She completed a PhD in experimental psychology, worked as a Principal Behavioural Insights Advisor in Public Health England, and is now a Fellow with the Department of Psychological and Behavioural Science at The London School of Economics and Political Science. She finds patterns that can be used to change behaviour for social benefit, with particular interest in effects of the weekly cycle. She splits her time between London, Amsterdam, and Kyoto.